Program Overview
North-Chiang Mai University's Bachelor of Business Administration Program in Digital Business Management aims to develop graduates with knowledge in business administration together with the ability to apply digital innovations, digital technologies, and artificial intelligence (AI) skills for effective business management and development in the digital economy. Students will develop competencies in analytical thinking, digital business strategy, digital marketing, e-commerce management, and data-driven business decision-making. They will also be able to evaluate the advantages and limitations of digital innovations that influence business operations. The program emphasizes ethical awareness, professional responsibility, and global perspectives in order to prepare students to enter both national and international labor markets with strong capabilities in the digital business environment.
Career Opportunities
A degree in Management opens doors to diverse career paths, including:
- Digital Business Developer
- Digital Entrepreneur
- Digital Business Analyst / Designer
- Digital Marketing and Online Sales Specialist
- Freelance E-Commerce Developer / Manager
- E-Commerce Manager or Administrator
- Digital Platform Manager
- Business Data Analyst
- Digital Marketing Strategist
- Digital Transformation Consultant
Course Structure
The program is structured to provide a balanced education with a total of 120 credits, broken down as follows:
This component builds a broad foundation of knowledge.
- Languages: 15 credits
- Humanities: 6 credits
- Analytical Thinking: 3 credits
- Digital Technology: 3 credits
- Integrated Subjects: 3 credits
These courses provide in-depth knowledge in the field of business management.
- Business Foundation Courses: 18 credits (e.g., Introduction to Digital Business and Management, Ethics Regulations and Laws for Digital Business Management, Introduction to ccounting, Digital Marketing, Business Statistics, Start Up and Enterprise Management)
- Business Administration and Management Courses: 18 credits (e.g., e.g., Consumer Behavior, Strategic Management for Business Transformation, Introduction to Quantitative Analysis, Digital System Analysis and Design for Business, Managerial Accounting, Digital Business Research Methods.)
- Digital Technology Courses: 15 credits (e.g., Digital Technology and Software Programming for Business, Data Structure and Database Management Systems, Web Programming and Design, Data Communication on Network for digital business, Cyber-security for Business.)
- Integrated Digital Business Management Courses: 15 credits (e.g., Innovation for Digital Business Development, Digital Ads Management, Digital Commerce, Big Data Analysis for Digital Business Management, Sandbox for Digital Business Creativity.)
- Major Elective Courses: 18 credits(e.g., Digital Business Project Management, Marketing Services in the Digital Business, Business Intelligence, Brand Management in Digital Business,bDigital Marketing in the Supply Chain and Logistics, Interactive Platform Design for Digital Business Management, Social Media and Internet Marketing, Online Store Management, Blockchain, Internet of Things for Digital Business Management, Innovation Trends for Business Management, Analysis of Interesting Current Issues on Digital Business Management.
- Free Electives: 6 credits
North-Chiang Mai University
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Duration: 4 Years
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Language: English
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Intake: June | November
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Tuition Fees: Approx. 45,000 THB/Semester
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Requirements: High School Diploma or equivalent:
Myanmar Curriculum : 10th Standard | Grade 12
International Curriculum : GED | GCE O/A | IGCSE | NCC-3 | OTHM-3